An on screen display apparatus and a method for displaying menus of the on screen display apparatus are provided. An on screen display apparatus includes a memory device for storing data and system programs for a first area, including first menu items; a screen device; an input device for generating a signal; and a control device for dividing the first area into a first sub-area and a second sub-area and for displaying the first sub-area more brightly than the second sub-area if one of the first menu items is located in the first sub-area. The method includes storing data and system programs for a first area, including first menu items; generating a signal; and dividing the first area into a first sub-area and a second sub-area and displaying the first sub-area more brightly than the second sub-area if one of the first menu items is located in the first sub-area. |